September 28 , 2022  /   Consumer Insights

Let’s retire the word “Senior” this National S*niors’ Day

Limiting beliefs may be holding your client back.

A limiting belief is a state of mind that may hold your client back or restrict them in some way. Everyone at some point will experience limiting beliefs and so it’s important to help your client find a way to identify them and look for ways to move past them.

For example, I had a limiting belief that I couldn’t become a senior executive at a big financial institution because I didn’t have a university degree. No one ever said that to me, nor was it ever implied I couldn’t progress without one. I simply believed it. It was a state of mind and an unconscious bias I had that was holding me back. That all changed one day when my husband said to me, “Pattie, get off your own coattails, the only person holding you back is you”. He was right.

Limiting beliefs often originate in a place of fear and eliminating this fear can open a world of opportunities for your client.

On October 1st, 2021, HomeEquity Bank called on Canadians to retire the word “senior” which is a big reason why I joined the company. Calling someone a “senior” can create a limiting belief for some that has negative connotations that hold them back from living their life to the fullest.  I realize that isn’t always the case and the negativity can be all about context. When I ultimately became a “Senior” Vice President at a big bank I felt a great deal of pride. But I also realize this isn’t always the context nor always the case.

I asked my followers on Instagram @Pattie_Lovettreid how they felt about the term “senior”? There were a lot of comments and here are a few of them:

  • I dislike the word senior as much as the ‘anti’ in anti-aging. I feel senior is seen in a negative way, as old, slow, fragile etc. rather than wise, knowledgeable. It is like OAS, old age. Sadly I can’t come up with a new word yet.
  • I forget sometimes that at age 62, I am considered a senior. My youngest son told me that he didn’t think of me that way because I don’t act any differently than I ever have.
  • happy about the discounts but definitely do not like the word senior. “Seasoned” has a much better ring to it
  • why do we have labels at any age? It’s all about a personal perspective.

Regardless of how you or your client may think about the word, when it comes to a certain demographic, HomeEquity Bank will not be using the term “s*nior” going forward and nor will I.

This isn’t a choice created from denial, I will not let my age become a limiting belief where I hold myself back simply due to a number. However, long ago I came to realize there were three main areas in my life where the numbers don’t lie. On my birth certificate, on the scale and in my bank book. These numbers are very real, and it is how your client chooses to embrace them and, if desired, change them, that really matters.

When it comes to age, everyone has a chronological age, it is on our birth certificate, but people also have a biological and financial age. Your client’s chronological age and biological age may or may not be aligned depending on how good or bad their health is. Financial age is based on how much money your client has saved relative to their chronological age.

In other words, I truly hope my biological age is much younger than my chronological age and my financial age is much older. With financial age, the older the better, and your client can achieve that if they have saved aggressively or have access to equity in their home – an untapped resource via a reverse mortgage.

If your client is 55+ they have a lot of life ahead. Clients also can embrace it without a label associated with it and live their life to the fullest. In fact, those 55+ have every reason to believe they will live longer, healthy, and more productive lives than ever before.

Yet for most, that means having enough money to fund the next third of their life.

The road to good health, both physically and financially, can be tough work and requires discipline and, along the way, you can help your client explore all the options available to them.

If your client is wondering how to improve their financial age, here are a few questions you can ask them to get started.

  1. Do you have enough money to retire today if you had to?
  2. Do you have debt that is spiraling out of control?
  3. When was the last time you completed a budget to address your actual living costs?

How your client responds to these questions will help you identify your clients next steps, financially speaking. Remember no two 55-year-olds are the same. People have different life experiences, detours in life, income levels and even family dynamics. Life isn’t a cookie-cutter approach nor is the solution. Help your clients explore the options that best meet their needs.

There is a popular adage, that age is just a number. It is now time to believe it and together let’s retire the word “s*nior” and any negative belief surrounding it.

~ Pattie Lovett-Reid 

Chief Financial Commentator 

HomeEquity Bank



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  • On September 28 , 2022
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May 09 , 2024   /   Consumer Insights

Options and Opportunities: Pattie Lovett-Reid's Perspective on Financial Conversations for Couples

As advisors, it's crucial to recognize that navigating finances as a couple can be sensitive. Money discussions often evoke feelings of comparison and envy, leading many to avoid the topic altogether. However, it doesn't have to be this way. It’s important to inform clients that they can’t fall in love with money and expect it to love them back. It won’t. Yet, couples still face challenges often rooted in differing money values inherited from their upbringing. In my household, we are very transparent with our children about our financial situation, the decisions we will be making today and, in the future, what they can count on and where they must fend for themselves. We strike a balance between compassion and empathy. Ultimately, our decision as a couple is to move forward with decisions that matter most to us. As an advisor, you should encourage couples to have these types of money conversations at critical junctures in their life. They may occur when the couple moves in together, decides to have a family, makes career choices, debates spending versus saving, and even discusses where and how they enjoy their retirement. The point is that regular “money meetings” are essential for couples to prepare for any significant expenditures and life decisions they may have. It is not a one-and-done conversation. Life is full of changes, and Plan A can quickly turn to Plan B, and your clients must pivot accordingly. I was intrigued by a couple I met at a recent HomeEquity Bank reception. They told me that despite little money early on in life, they didn’t focus on scarcity. Instead, they focused on abundance and celebrated the little milestones, not wanting to miss out on life and waiting for the significant events. I found this perspective so profound. I decided to probe further to determine how they had reached this point. It all came down to one word: options. This couple reached out for help, asked many questions, and listened objectively. They trusted their advisor and were realistic in their expectations. It was a true partnership that has helped them get to where they are financially today. Money isn't meant to be loved. It is intended to be spent, shared, and used to help the less fortunate. Back to the word “options". That evening, it was reinforced why I joined HomeEquity Bank: people want to have options they can explore to fund the lifestyle they want to enjoy. All they need to do is have the conversation and permit themselves to look at all the options openly and transparently as a couple. That evening, many clients spoke up and shared their financial decisions, challenges, and the options they chose that were right for them. There was no shame, embarrassment, or hesitation—just a frank, fact-finding, open dialogue. Recognizing our progress in destigmatizing money conversations is important but remember that it's ongoing. Encourage clients to keep the dialogue going and remain open to exploring all available options together. Pattie Lovett-ReidChief Financial CommentatorHomeEquity Bank
November 09 , 2023   /   Consumer Insights

10 Telltale Signs of a Potential CHIP Reverse Mortgage Client

Do you have clients aged 55 and above who need help to qualify for conventional lending products? It’s a common scenario, and it can be challenging to find the right financial solution for these individuals. However, there is a valuable alternative that can address the unique needs of this demographic: the CHIP Reverse Mortgage by HomeEquity Bank. The CHIP Reverse Mortgage by HomeEquity Bank is a secure financial solution that enables Canadian homeowners 55+ to access up to 55% of the equity in their home in tax-free cash, without the need to move or sell, and the best part is, they don’t need to make any monthly mortgage payments until they no longer live in the home. To identify prospective clients who may benefit from the CHIP Reverse Mortgage, it's essential to be aware of specific indicators that suggest their suitability for this particular financial solution. Here are ten signs that point to a potential CHIP Reverse Mortgage client. Payment Struggles: The client is making late payments, skipping payments, overdrafts, and complaining about costs/expenses. Declined Applications: The client is declined for conventional lending products due to a low credit score, insufficient income or back taxes owing. Family Assistance: The client's children want to assist their parents to help them maintain their independence financially. Sale of Investments: The client is selling off their registered or non-registered investments. Inheritance: The client is helping a loved one with an early inheritance to help with a downpayment, education, divorce, etc. Death of a Spouse: The client is dealing with the death of a spouse and is struggling with a reduced income and needs to requalify for revolving credit. Grey Divorce: The client is dealing with a divorce and is looking to buy out the marital home from the other spouse. Real Estate Investment: The client wants to invest in real estate or needs a bridge financing solution. Homecare for One Spouse: The client is in need of homecare or assisted living for either themself or their spouse. Financial Strain: The client has a financial plan shortfall and needs to increase their monthly cash flow. Recognizing these signs allow you to proactively engage with your clients in conversations about the potential benefits of the CHIP Reverse Mortgage. If you have any questions or would like to learn more about how the CHIP Reverse Mortgage can assist your clients, please don't hesitate to contact your Business Development Manager. Your client's financial well-being is our top priority, and we're here to support you in achieving that goal.
June 15 , 2023   /   Consumer Insights

How to Recognize the Five Most Common Forms of Elder Abuse

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