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Consumer Insights
Consumer Insights

What NOT to do when talking to your 55+ clients

The research is in: it seems many of us don’t know the 55+ Canadian as well as we think we do. In fact, a recent Brainsights study showed that the age bias is causing most marketers to completely miss the mark when addressing this demographic. With 11 million Canadians falling into the fastest growing consumer […]
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  • Posted by HomeEquity Bank
  • On April 12, 2019
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Consumer Insights

Your clients may be online more than you think!

If you’re not reaching out to Canadians 55+ online, you’re missing out. Did you know that in recent years the fastest-growing demographic online are those aged 65 to 74? This demographic jumped by 16% between 2013 and 2016 according to a study by Statistics Canada. A large reason for this jump is because this demographic […]
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  • Posted by HomeEquity Bank
  • On January 7, 2019
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Consumer Insights

The downside of downsizing

On the surface, downsizing can make financial sense. Homeowners can use their home’s current value to purchase a smaller home that is more affordable and have money left over for retirement. What many homeowners don’t realize (until it’s too late) is that there are many hidden costs associated with downsizing. This can ultimately leave them […]
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  • Posted by HomeEquity Bank
  • On January 7, 2019
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Consumer Insights

Will we all outlive our retirement savings? Experts say yes

The good news is that we are living longer. The bad news is that we are living longer. While it’s wonderful that medical advances are enabling us to live an average of 15-20 years more, that also means our retirement nest egg needs to stretch further. Are your clients aware of this new reality? Your […]
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  • Posted by HomeEquity Bank
  • On January 7, 2019
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Consumer Insights

4 things your clients should know about their retirement

For years, we Canadians have been conditioned to think about retirement in terms of planning and saving. But it’s a new reality out there. Today, there are more factors to consider, and more products at our disposal. The 4 facts below can affect the way your clients prepare for the day they step away from […]
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  • Posted by HomeEquity Bank
  • On January 7, 2019
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