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Consumer Insights
Consumer Insights

What is the single biggest effect COVID-19 will have on baby boomers?

Baby boomers, people born between 1946 and 1964, are the fastest growing demographic in Canada, outnumbering any other generation. They’re also one of the wealthiest, with an average net worth per household of $845,600 in 2016 according to the Financial Post, an 86% increase since 1999. However, despite their numbers and wealth, boomers are an […]
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  • Posted by yannic
  • On July 20, 2020
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Consumer Insights

What to say to your clients in the age of COVID-19

During these times, it can be tricky to know what to share with your clients and what to shelve for the time being. Should you only be talking about COVID-19 given the severity of the situation? Or maybe you should provide a much-needed distraction to your clients and carry on as usual? Below is a […]
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  • Posted by Prerna
  • On June 1, 2020
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Consumer Insights

Canadian Media Consumption is changing

Sheltering in place has caused major shifts With millions of Canadians spending more time at home, they’re getting their news, information, and entertainment from their tablets, computers, and smartphones. And the impact of this on consumer behavior and media consumption across digital channels is something businesses and companies need to understand and address going forward. […]
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  • Posted by Prerna
  • On May 7, 2020
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Consumer Insights

Canadians are choosing to pay down debts before saving. Are they right?

Many Canadians struggle to strike a balance between the three major household financial pillars: debt reduction, investments, and saving for retirement. While a focus on debt repayment is hardly ground-breaking, Canada has become a special case in its prioritization of debt reduction over investing and saving. This is especially true when compared to our neighbours […]
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  • Posted by Prerna
  • On March 19, 2020
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Consumer Insights

What NOT to do when talking to your 55+ clients

The research is in: it seems many of us don’t know the 55+ Canadian as well as we think we do. In fact, a recent Brainsights study showed that the age bias is causing most marketers to completely miss the mark when addressing this demographic. With 11 million Canadians falling into the fastest growing consumer […]
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  • Posted by Prerna
  • On April 12, 2019
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