Category: Marketing Strategy

A 2021 report by Statista states that 31.8 million Canadians are on social media. What’s more, according to Online Business Canada, 80% interact with businesses on those platforms, making it the perfect fertile ground for you to connect with new potential clients and educate them on the financial services you offer. If you’re interested in… Continue reading 6 Ways to Leverage Social Media and Grow Your Business

According to research by Nielson, 84% of consumers trust referrals from people they know.  Additionally, consumers are four times more likely to buy from a particular business when it’s been referred by a friend. So clearly, gaining high-quality referrals from your existing clients should be a key part of your strategy. And to help you… Continue reading Top 10 Ways to Get High-Quality Referrals from Your Clients

There’s much more to your business than simply offering a product and making a sale. One of the most important and worthwhile things you can do is develop and maintain your relationships with clients over the long term – so they know that you’re interested in more than just making a sale today, but also… Continue reading 5 ways to get creative with client gifts

Not everyone can be a marketing expert, but everyone can do a little research and rely on others who have tried (and failed) in the past. When it comes to employing marketing tactics that really work, the most important thing is having a concrete goal for the execution. Is it to generate leads? Increase sales?… Continue reading 3 marketing tactics that really work and 3 that don’t

You’ve worked hard to develop your business and build it up to its current point. But there’s always more one can do to track down new customers and close more deals. As Henry David Thorough once said: “Success usually comes to those who are too busy to be looking for it.” The hardest part, sometimes,… Continue reading Don’t get left behind: 4 ways to find new business

From attending industry events, to cold calling, to getting on social media, there are plenty of ways to find new customers. But sometimes a potential client will walk right through your door. The problem is, some of these prospects will be the most difficult sale of all. They are a discerning crowd. They are bargainers… Continue reading How to win customers who shop around

In the B2B world, LinkedIn can be your most powerful marketing tool. With over 300 million users, LinkedIn has become a key method to finding clients directly, and to forge valuable business alliances for further connections. Here are 5 ways to start leveraging this powerful platform to help grow your business: 1. Network using your… Continue reading 5 ways LinkedIn can get your networking working for you

There are many different types of leaders, and everyone has a leadership style that is a combination of experience, training, and personality. We’re unpacking the 6 most common styles so you can find out what type of leader you are, how to hone your strengths and broaden your skill set.   THE PLANNER Does this… Continue reading What type of leader are you?