Marketing Strategy

How to respond to negative and positive online reviews

Online reviews are a crucial part of building a reputation for your business. In fact, 90% of customers read online reviews before visiting a business. If you haven’t set-up your business to receive online reviews on Google and Facebook, take a moment to read this article. It’s important to be ready to respond to reviews. […]

Posted by HomeEquity Bank
On April 2, 2019
0 Comments
0 likes (You have already liked it.)

Share this article

Marketing Strategy

Are online reviews costing you business?

Online reviews may be the last thing on your mind when it comes to attracting new business. However, that can be one of the easiest ways to attract new clients. This series of articles will give you the knowledge of how you can grow your business using online reviews. Let’s start with the basics: 90% […]

Posted by HomeEquity Bank
On February 20, 2019
0 Comments
1 likes (You have already liked it.)

Share this article

Marketing Strategy

The best restaurants for business meetings in Toronto, Vancouver and Montreal

We all know how tough it is to pick a quick spot to meet a client when you are already so consumed with work, making the sale and everything else in between. The last thing you want to do is to get on Google only to scour endless pages of restaurants in the desired neighborhood. […]

Posted by HomeEquity Bank
On January 23, 2019
0 Comments
2 likes (You have already liked it.)

Share this article

Marketing Strategy

7 marketing tools & tips… When you don’t have a marketing team

Marketing is a powerful tool that can help you acquire new leads, increase awareness, and boost your revenue. Yet the challenge most mortgage brokers have is marketing effectively without a designated marketing team. The good news is there are tools that are easy to implement, and that effective marketing doesn’t have to be expensive. In […]

Posted by HomeEquity Bank
On January 7, 2019
0 Comments
0 likes (You have already liked it.)

Share this article

Marketing Strategy

Growing a mortgage business in a soft market doesn’t have to be hard

Not surprisingly, the cool down in Canada’s real-estate market is affecting mortgage brokers across the country. Mortgage brokers in former real estate hot beds like Toronto and Vancouver have been especially hard hit. As a broker, how can you continue to grow your business in a slower market? The answer is to work a little […]

Posted by HomeEquity Bank
On January 7, 2019
0 Comments
1 likes (You have already liked it.)

Share this article

Marketing Strategy

How to stay relevant in 2019: tips to help your email stand out

In business, staying top of mind is key. Emails and social media are a great way to get noticed, but these channels become especially challenging come the new year. These 7 tips can help ensure your email gets opened and read: Timing is everything. While experts differ on which days have the highest open rates, […]

Posted by HomeEquity Bank
On January 7, 2019
0 Comments
1 likes (You have already liked it.)

Share this article

View More Articles