Marketing Strategy

6 Ways to Leverage Social Media and Grow Your Business
Marketing Strategy

6 Ways to Leverage Social Media and Grow Your Business

A 2021 report by Statista states that 31.8 million Canadians are on social media. What’s more, according to Online Business Canada, 80% interact
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  • Posted by
  • On October 21 , 2021
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Top 10 Ways to Get High-Quality Referrals from Your Clients
Marketing Strategy

Top 10 Ways to Get High-Quality Referrals from Your Clients

According to research by Nielson, 84% of consumers trust referrals from people they know.  Additionally, consumers are four
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  • Posted by
  • On September 28 , 2020
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5 ways to get creative with client gifts
Marketing Strategy

5 ways to get creative with client gifts

There’s much more to your business than simply offering a product and making a sale. One of the most important and worthwhile things you can do is develop and maintain your relationships with clients over the long term – so they know that you’re interested in more than just making a sale today,
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  • Posted by
  • On December 19 , 2019
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3 marketing tactics that really work and 3 that don’t
Marketing Strategy

3 marketing tactics that really work and 3 that don’t

Not everyone can be a marketing expert, but everyone can do a little research and rely on others who have tried (and failed) in the past. When it comes to employing marketing tactics that really work, the most important thing is having a concrete goal for the execution. Is it to generate leads? Increase
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  • On November 29 , 2019
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Don’t get left behind: 4 ways to find new business
Marketing Strategy

Don’t get left behind: 4 ways to find new business

You’ve worked hard to develop your business and build it up to its current point. But there’s always more one can do to track down new customers and close more deals. As Henry David Thorough once said: "Success usually comes to those who are too busy to be looking for it." The hardest part, sometimes,
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  • Posted by
  • On October 09 , 2019
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How to win customers who shop around
Marketing Strategy

How to win customers who shop around

From attending industry events, to cold calling, to getting on social media, there are plenty of ways to find new customers. But sometimes a potential client will walk right through your door. The problem is, some of these prospects will be the most difficult sale of all. They are a discerning crowd.
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  • Posted by
  • On September 25 , 2019
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