What NOT to do when talking to your 55+ clients

The research is in: it seems many of us don’t know the 55+ Canadian as well as we think we...

March 19, 2020
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Consumer Insights

Canadians are choosing to pay down debts before saving. Are they right?

Many Canadians struggle to strike a balance between the three major household financial pillars: debt reduction, investments, and saving for retirement....

December 19, 2019
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Marketing Strategy

5 ways to get creative with client gifts

There’s much more to your business than simply offering a product and making a sale. One of the most important and...

November 29, 2019
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Marketing Strategy

3 marketing tactics that really work and 3 that don’t

Not everyone can be a marketing expert, but everyone can do a little research and rely on others who have tried...

October 9, 2019
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Marketing Strategy

Don’t get left behind: 4 ways to find new business

You’ve worked hard to develop your business and build it up to its current point. But there’s always more one can...

September 25, 2019
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Marketing Strategy

How to win customers who shop around

From attending industry events, to cold calling, to getting on social media, there are plenty of ways to find new customers....