What NOT to do when talking to your 55+ clients

The research is in: it seems many of us don’t know the 55+ Canadian as well as we think we...

June 1, 2020
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Consumer Insights

What to say to your clients in the age of COVID-19

During these times, it can be tricky to know what to share with your clients and what to shelve for the...

May 7, 2020
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Consumer Insights

Canadian Media Consumption is changing

Sheltering in place has caused major shifts

With millions of Canadians spending more time at home, they’re getting their news, information, and...

March 19, 2020
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Consumer Insights

Canadians are choosing to pay down debts before saving. Are they right?

Many Canadians struggle to strike a balance between the three major household financial pillars: debt reduction, investments, and saving for retirement....

December 19, 2019
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Marketing Strategy

5 ways to get creative with client gifts

There’s much more to your business than simply offering a product and making a sale. One of the most important and...

November 29, 2019
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Marketing Strategy

3 marketing tactics that really work and 3 that don’t

Not everyone can be a marketing expert, but everyone can do a little research and rely on others who have tried...