You’ve worked hard to develop your business and build it up to its current point. But there’s always more one can do to track down new customers and close more deals. As Henry David Thorough once said: “Success usually comes to those who are too busy to be looking for it.” The hardest part, sometimes, is just getting started.

Here are 4 simple ways you can hunt down new customers and expand your business.

1. Take another look at old faithful: Your pitch.
Sometimes when you’re having trouble expanding your customer base, it can be for the simple reason that you’ve given your pitch so many times, to so many people, or that you’ve narrowed your focus and fallen into a routine. There’s nothing wrong with knowing your pitch front to back, but this can sometimes lead to merely going through the motions, rather than being truly engaged – and potential customers know the difference. Focus on building trust with new clients while working on your key talking points along the way. This leads to a true connection instead of a sales pitch, with far greater results.

2. Leverage your greatest asset: Your network.
Sometimes creating new business is as easy as speaking with the people you already know. It could be by email, phone, or even over a cup of coffee. Reach out to your existing network of colleagues and business associates to create new opportunities and connections and find your next customer. Then speak with your existing clients to ask whether your service or product could help their friends and family. Who better to speak on your behalf than your current customers?

3. Speak up where it counts: Your social channels.
Enter the digital world and follow a wide range of users in your industry – from the most prominent players to people just entering the marketplace. See who’s commenting on common industry topics and join the conversation by posting a comment or refuting a misconception; this will help showcase your expertise and act as a calling card for this group. The best part? Whether sitting in a waiting room or standing in the checkout line, you can do this from anywhere, at any time, from your mobile device.

4. Go where the people are: Industry events.
A great way to meet potential customers is to attend the same events they do and get your name, and your business’ name, out there. Contact the organizer of an event and see if you can provide refreshments in exchange for having brochures on hand. Perhaps even offer to speak at one of these events to help grow your reputation as a thought leader in your industry. Don’t be shy, get creative about finding ways to get in front of potential clients. By just being in the room, you’re increasing the odds of expanding your network by leaps and bounds.

Have questions or another great suggestion to share? Feel free to post them in our comments below.