Having a well thought through retirement plan is a sure way for your clients to avoid outliving their savings, particularly now when Canadians are living longer than ever. However, what happens when market volatility means that your clients’ plan is no longer realistic? The COVID-19 crisis has thrown many Canadians into this situation, leaving them… Continue reading Helping Your Clients Re-Think their Retirement Plan in the Face of the COVID Crisis
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Category: Consumer Insights
Three Financial New Years Resolutions to Set with Your Clients
According to a 2018 survey by Tangerine, 69% of Canadians make new year’s resolutions, and of those, 32% plan to improve their financial health. Of the Canadians that make money-related resolutions, 45% want to spend less, 41% aim to save more, and 31% intend to pay down credit card debt. Making resolutions is a positive… Continue reading Three Financial New Years Resolutions to Set with Your Clients
Common Scams and How to Protect Your Clients.
HomeEquity Bank recently launched Catch the Scam, a series of online classes dedicated to helping Canadians spot scams and avoid falling victim to them. And to give viewers the inside scoop from the person who knows the industry better than anyone, HomeEquity Bank partnered with world-renowned conman-turned-fraud-expert Frank W. Abagnale, whose life inspired the hit… Continue reading Common Scams and How to Protect Your Clients.
What is the single biggest effect COVID-19 will have on baby boomers?
Baby boomers, people born between 1946 and 1964, are the fastest growing demographic in Canada, outnumbering any other generation. They’re also one of the wealthiest, with an average net worth per household of $845,600 in 2016 according to the Financial Post, an 86% increase since 1999. However, despite their numbers and wealth, boomers are an… Continue reading What is the single biggest effect COVID-19 will have on baby boomers?
What to say to your clients in the age of COVID-19
During these times, it can be tricky to know what to share with your clients and what to shelve for the time being. Should you only be talking about COVID-19 given the severity of the situation? Or maybe you should provide a much-needed distraction to your clients and carry on as usual? Below is a… Continue reading What to say to your clients in the age of COVID-19
Canadian Media Consumption is changing
Sheltering in place has caused major shifts With millions of Canadians spending more time at home, they’re getting their news, information, and entertainment from their tablets, computers, and smartphones. And the impact of this on consumer behavior and media consumption across digital channels is something businesses and companies need to understand and address going forward.… Continue reading Canadian Media Consumption is changing
Canadians are choosing to pay down debts before saving. Are they right?
Many Canadians struggle to strike a balance between the three major household financial pillars: debt reduction, investments, and saving for retirement. While a focus on debt repayment is hardly ground-breaking, Canada has become a special case in its prioritization of debt reduction over investing and saving. This is especially true when compared to our neighbours… Continue reading Canadians are choosing to pay down debts before saving. Are they right?
Is Youngsplaining the New Mansplaining?
Move over Mansplaining, there’s a new trend afoot. Youngsplaining (or what academics tend to refer to as ageism) is becoming rampant, and you just may be engaging in it without even being aware of it. To see if you’re guilty of this, ask yourself this: when you think of the 55+ demographic which of the… Continue reading Is Youngsplaining the New Mansplaining?
What NOT to do when talking to your 55+ clients
The research is in: it seems many of us don’t know the 55+ Canadian as well as we think we do. In fact, a recent Brainsights study showed that the age bias is causing most marketers to completely miss the mark when addressing this demographic. With 11 million Canadians falling into the fastest growing consumer… Continue reading What NOT to do when talking to your 55+ clients
Your clients may be online more than you think!
If you’re not reaching out to Canadians 55+ online, you’re missing out. Did you know that in recent years the fastest-growing demographic online are those aged 65 to 74? This demographic jumped by 16% between 2013 and 2016 according to a study by Statistics Canada. A large reason for this jump is because this demographic… Continue reading Your clients may be online more than you think!